Italian silk meets Moroccan craft in one-of-a-kind luxury rugs

There is a fine, precious thread running through two faraway yet extraordinarily kindred worlds. It is the ancestral thread of the art of weaving.

On one side, Como, the city of Italian silk, with its looms beating since 1880.
On the other, Azilal, in Morocco, where the hands of women artisans have been weaving stories in wool for centuries. It is from this meeting of deep roots and shared visions that Weaving Tomorrow's Heritage was born, the silk rug and tapestry collection signed by Casa Amar × Taroni.

Two stories, one shared fabric

Founded in Como in 1880, Taroni is Como’s oldest silk mill and one of the few historic Italian luxury silk houses still active today. For over 140 years, it has dressed runways around the world, supplying haute couture ateliers and major high-end fashion brands, as well as the worlds of cinema and theatre. Across nearly two centuries of history, quality and innovation, it has built up a heritage of precious materials that, as happens in every great manufacturing house, also includes surplus and remnants that, until now, risked disappearing into the silence of storage rooms.

Casa Amar was born from the belief that authentic Moroccan craftsmanship and contemporary design have much to say to one another.

Building bridges between these worlds is part of our reason for being.

When we met Taroni, there was only one question, and it came from afar: how do you honour a tradition while opening it up to new possibilities?

The technique, the gesture, the material

At the heart of the collection is the Boucherouite technique, born in the 1950s to transform reclaimed textiles into objects of use and beauty. Taroni’s precious silk, cut into delicate ribbons, is reinterpreted through an age-old artisanal knowledge, giving new life not only to the material itself, but also to the gesture that transforms it.

In some pieces, silk threads are hand-tied, with painstaking patience, onto fine wool warps. In others, the fabrics are cut into ribbons and knotted one by one onto the wool warp.

The result is not a simple rug, but an object that carries two stories: that of an Italian manufacture founded in the nineteenth century, and that of a Moroccan woman artisan working with hands guided by experience, memory and sensitivity.

Each piece is unique, exclusive, unrepeatable. As it should be.

The artistic signature of Lillian Grant

Weaving the dialogue between these two worlds was American artist Lillian Grant, who lives and works in Milan.

The project was born from Taroni’s desire to explore the world of interiors through Taroni Laboratorio, an initiative in sustainable design that transforms textile waste into one-of-a-kind home objects with a strong artistic character. With the support of Maximilian Canepa, Taroni’s CEO and creative director, Lillian built, starting from the house archives, a dynamic and contemporary visual language inspired in part by figures such as minimalist Donald Judd and James Turrell, a leading figure of the Light and Space movement.

Lillian Grant is a Californian artist who grew up in Davis, California, in an environment immersed in art: both her parents are artists, and her education took place in a true workshop-home. That origin can be felt throughout her work, in her sensitivity to materials, to reclamation, and to transforming what is left over into something unexpected and beautiful.

Her work is that of someone who knows how to listen to materials and cultures and translate them into a visual form aligned with today’s aesthetic sensibility. With great openness and respect, Lillian Grant created designs that also left room for the interpretation of the women weavers of Azilal, giving rise to an authentic collaboration between artist and artisans.

Design Week and SaloneSatellite, the ideal stage

Everyone knows the Salone del Mobile in Milan, one of the leading international events for design and interiors: five days in which the city is transformed, through the fair, installations and special openings, into the world epicentre of creativity applied to living. During Design Week 2025, the halls of Fiera Milano in Rho welcomed more than 300,000 visitors from all over the world, including designers, architects, buyers, journalists and enthusiasts.

Within this setting, SaloneSatellite has for over 25 years been the showcase dedicated to young talents and emerging voices in international design: a place where industry meets research, and where the most innovative projects find their first professional audience. This is where we presented the Weaving Tomorrow's Heritage collection.

At the stand, the rugs and tapestries created through the upcycling of Taroni’s silk remnants captured visitors’ attention. Perhaps because of the colours, perhaps because of the sheen that only silk can capture and return, perhaps because design is increasingly reflecting on its responsibility towards the world - and here it had found a concrete answer: not a slogan about sustainability, but extraordinarily beautiful objects born from the circular economy.

We wanted to tell the story of the possibility that beauty can arise where different worlds meet: that the silk of Como might find its most unexpected form between the fingers of a woman artisan in the Atlas Mountains.

A historic apartment, for those who know how to look

Alongside the exhibition at the fair, we chose to open a radically different space: intimate, suspended, secluded. In a historic apartment overlooking Castello Sforzesco, some of the pieces in the collection were accessible by invitation only, for private visits reserved for lovers of art and authentic beauty.

It was a way of honouring the nature of these objects: not catalogue products, but works of art to live with. The Milan space, with its high ceilings and filtered light, offered each rug and tapestry the right setting in which to exist and express itself.

A luxury that looks ahead

Weaving Tomorrow's Heritage is not just a collection. It is a statement of intent. More than decoration, it is a dialogue between cultures and a celebration of craftsmanship that connects past and future.

The collection in the press

Casa Amar × Taroni rugs have appeared in:

• Domus
• Elle Decoration
• Living Corriere
• Marie Claire Maison
• WWD Women's Wear Daily
• The Kindcraft

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