The Beni Ourain (or Ouarain) are an Amazigh tribe of the Middle Atlas. They are famous for their dense carpets, knotted with natural, undyed wool. On a traditionally white base - with all the shades from light white, to ivory, to cream - dark geometric patterns, typically diamonds, are drawn.
The wool of the region's sheep is particularly thick, to protect them from harsh winters. For this reason, Beni Ourain carpets have always been soft and soft. And in fact they were used as floors for tents, as blankets and as mattresses (sometimes stacked on top of each other).
Today the carpets called Beni Ourain are no longer necessarily woven by artisans from this tribe. The demand is such that they are also made by artisans from other places in Morocco, with wools and colors that vary.
The colors of contemporary Beni Ourain rugs can vary and are no longer limited to the shades of undyed wool. The designs also change and become more and more varied. Moroccan craftsmanship is creative and constantly evolving.
There are many reasons why Beni Ourain carpets are so popular all over the world. They have an ancient history; yet, the designs appear entirely contemporary. Their elegance and sobriety make them very versatile, adaptable to every style and every room, from the living room to the bedroom.