Beni Ourain Rugs
Discover authentic, one-of-a-kind Beni Ourain rugs, handmade in prized virgin wool with a short or long pile. Rooted in Amazigh Berber heritage, they’re known for clean grounds and graphic motifs, often diamonds and chevrons. You’ll also find modern variations in pattern and colour, shaped by a living craft.
Filters
Filters
A tribe, not a destination
Beni Ourain - Beni Warayen or Ouarain - refers to an Amazigh tribe from north-eastern Morocco. It is not a geographical area. Over time, the name has also come to describe a broader family of Moroccan rugs inspired by this heritage. As demand grew, similar styles began to be woven in other areas of Morocco, with variations in wool, pile height, colours and motifs.
Wool, comfort and everyday heritage
The wool traditionally used in the Atlas region where authentic Beni rugs are handmade is naturally thick, suited to harsh winters, which helps explain the signature softness. Historically, these carpets were used as tent flooring, blankets and even mattresses. Textiles made for comfort and daily life.
An icon of modern interiors
Championed by architects and designers such as Le Corbusier, Alvar Aalto, Frank Lloyd Wright and the Eames. Described as ""white giants"" by Henry Matisse. Beni Ourain rugs, in their iconic white with black diamond version, have become part of our collective imagination thanks in part to the popularity of Scandinavian design, which has adopted them in its cosy interiors. Truly authentic vintage pieces are now collectible, museum-worthy works, prized for their history, character and tranquil presence.
Timeless, yet always evolving
There are many reasons these Amazigh rugs are loved worldwide: they carry an ancient story, yet their designs feel surprisingly modern. Today’s pieces range from black-diamond classics to bolder, contemporary interpretations. Proof that Moroccan weaving is alive, creative and constantly evolving. Their elegance makes them easy to place anywhere, from living rooms to bedrooms.
