Colours guided by emotion
Reds, oranges, pinks and earthy browns, or cool blends of blues, purples and greens. Boujaad (Boujad) rugs are often born from intuition, turning personal memories into colour and pattern.
Symbols, stories, imagination
No two rugs are the same. Artisans weave freely, translating dreams, fragments of life and private stories into design. You may spot archaic tribal symbols or anthropomorphic figures, as well as plants, flowers, animals or landscape-like compositions.
Sizes and versatility
Boujaad rugs are often medium to large, yet long, narrow runners are also common. Thanks to their versatility and a less compact, natural-looking wool, they can work in almost any room.
Made to be lived with
Their weaving technique makes them suitable for everyday spaces, including hallways and other high-traffic areas. They add warmth and character without feeling heavy.
