Boujaad Rugs
In the center of Morocco there is a city called the thousand and one saints : it is Bejaad, and here the multicolored Boujaad carpets are born. Produced in a virgin wool with a natural and rustic appearance, they are usually short or medium-length pile. This characteristic makes them thinner and lighter than other products of the same material.
They are decorated with geometric and abstract designs, but also with symbols of the "Berber" tradition - Amazigh - and representations that arise from the creativity of the craftswomen. The colors and hues, often natural, can be warm or cold. Boujad carpets are colored or two-colored, with decorations in which irregular geometric shapes chase each other organized according to a free pattern or in imperfect symmetries. Each carpet is a unique piece in the world, there are no two identical examples.
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Bright colors like red, orange, pink, brown. Combinations of blue, purple, green tones. Evocations of mountains or inextricable representations of personal stories. These are the original Boujaad carpets: designs created following inspiration and emotion.
The artisans work following their imagination, weaving their dreams and stories, memories and fragments of memory: so each carpet is different from the other, each piece unrepeatable. Sometimes you can glimpse archaic symbols, tribal, anthropomorphic figures; other times plants and flowers, or landscapes and animals.
Boujaad are usually medium-large in size, but also long and narrow. Thanks to their versatility and the less dense wool with a very natural look, they are suitable for decorating any room. The weaving technique makes them resistant and made to last, which is why they can also be used in passageways.
Choosing a Boujad handcrafted rug for your home means bringing home a piece of the life of the craftswoman who spun it with her own hands. Observing its decoration we can imagine what the weaver had in mind, or we can let our imagination run free to give the rug a secret meaning, accessible only to us. Isn't this the meaning of a work of art?