What we can do for you
Customise a rug from our collection
Pick a rug you love and choose size and colours directly on the product page. For special requests, contact us.
Create a rug from your design
You want a truly bespoke piece, developed from your idea or an interior project. We translate it into a craft-led design.
Develop a design-led collection
For architects, interior designers and art directors working on special residential or commercial projects with a distinctive identity.
Customise a rug from our collection
Below you’ll find rugs where you can choose from set sizes and adjust a few features directly on the product page. If none feels right, or you need a different format, get in touch.
Create a rug from your design
From one-off custom rugs to fully design-led collections, we develop truly bespoke pieces from your ideas and interior projects, for homes and discerning design professionals alike.
Solutions for unique spaces
We create made-to-measure rugs for kitchens, bathrooms, living rooms, bedrooms and kids’ rooms. We also work on bespoke pieces for retail and hospitality interiors that need character and refinement.
This is not "personalisation" in the commercial sense. We don’t produce logo rugs or off-the-shelf prints. We create bespoke pieces with a quiet luxury feel, designed to last and gain value over the years
How it works
Project
We start from your space and your intent. You can bring a sketch, a moodboard, a reference, or simply a direction. We develop a technical drawing and coordinate closely with the craftswomen who will bring the rug to life, ensuring proportions, pattern and colour feel right.
Materials and Colors
Our rugs can be made in high-quality wool, palm straw, or other natural materials. We work with a wide wool colour library and, on request, we can use natural dyes derived from dye plants.
Crafting
Each rug is entirely handmade. Moroccan master craftswomen work on traditional looms using ancestral weaving or knotting techniques. Lead times usually range from 30 to 60 days, and we’ll keep you updated throughout the process.
Delivery
Shipping leaves from Milan after we personally inspect the finished rug. Packaging uses only renewable, recyclable, plastic-free materials, because attention to impact is part of every detail.
What we DON'T do
We DO NOT make standardised, mass-produced, industrial or synthetic rugs. We don’t do fast production or cheap labour shortcuts.
We combine Moroccan artisanal heritage with an Italian sensibility for design excellence. We believe in slow shopping and responsible buying, working exclusively with Moroccan craftswomen and cooperatives, respecting their time and their mastery.
