panorama di un villaggio amazigh con case dai muri rossi come il colore della montagna che lo circonda

Quality, Authenticity, Responsibility


dettaglio di un tappeto beni mrirt che ricorda lo skyline di una città


We personally take care of the choice of each rug and each textile accessory. We only select valuable items that are made to last, which become more precious with time and which can be passed on from generation to generation.

Behind the scenes, there is a great deal of continuous research, with patience and passion.

To offer you a selection of quality rugs and textile accessories, found directly in the communities that created them.

During every trip to Morocco, we meet dozens of artisans, artisans, cooperatives, sellers of vintage carpets. We look at hundreds of rugs and choose the most beautiful and unique ones for you.

We pay attention to the quality of the materials, the designs, the colors, the manufacturing techniques, the attention to details such as the fringes and sides.

scorcio di un telaio e si alcuni cuscini sul pavimento


If you are on this site, it means that you have decided not to settle for copies of Moroccan rugs industrially manufactured in countries where labor has a low cost and sold by large companies under the name of "Berber carpets", "ethnic carpets", "goods ourain”, etc.

You are not satisfied with resellers who buy carpets after a series of styeps from various intermediaries, who pay the artisans a minimum part of what will be the final price of the carpet.

You want a beautifully crafted rug that will not only look pretty in photos but will give you satisfaction every day, year after year, when you look at it and touch it.

We know Morocco intimately and we know well that behind every artisanal object there is the work and culture of an entire community: the shepherd who took care of his small flock of sheeps, the group of women who together washed, carded and spun the wool , the artisan dyer who colored each thread, the small trader who goes around the most remote villages and knocks from door to door looking for vintage carpets for sale, etc.

Every member of this community must be respected and their culture honored.

tappeto boucherouite appeso sul marciapiede di una strada di montagna mentre le donne del villaggio lo osservano


We are aware of our social and environmental impact and act accordingly.

First and foremost, we are responsible to the entire community that works to create Moroccan rugs.

Moroccan rugsare are famous all over the world, they can be admired in the most luxurious and stylish homes published in magazines.

Yet, in most cases, artisans do not receive sufficient pay. One of the reasons why it is now rare for new generations to learn traditional techniques.

From day one, we commit ourselves concretely to contribute to change, both through the remuneration of the artisans with whom we work (significantly higher than average) and through other fundamental aspects, thanks to listening and discussion with all our interlocutors: putting provision of a room for work, enhancement of quality, slowing down of times, etc...

We also take our ecological footprint seriously. For this reason, our research work always includes vintage rugs, “Boucherouite” rugs made from fabric rags as well as accessories created with second-hand carpets.

Our attention is found in many details that are not for us: our packaging is plastic free, with recycled paper and renewable paper.

Since the creation of Casa Amar we have started a dialogue with artists, designers and cooperatives from Morocco and Italy, to work on collaborations always focused on quality, sustainability and the union between functionality and aesthetics.

For us, being responsible is not a “final destination”. It means questioning yourself, engaging with craftsmen and women, the various professionals in the sector, and customers.
It means continuing to look for ways to do better. To have a social and environmental impact that we can be proud of.