Handcrafted rugs selected or created for you in Morocco
We create hand knotted rugs or hand woven rugs - also made to measure for you, textiles and decorative cushions, all made by artisans and cooperatives, for a home with a unique and original design.
Discover the richness of Moroccan rugs, famous as Berber rugs* and fall in love with them.
You can find us online and in our showroom in Milan.
They talk about us
Custom and design rugs created for your space
Discover all the customization possibilities: we create a perfect rug for your living room, bedroom, dining room, entrance, kitchen, children's room.
Whether it is a long or short pile wool rug, or a flat-woven kilim rug, we will guide you through the choice of design, workmanship and every detail.
We also help you choose the color palette thanks to the RAH COLOUR method that allows you to discover, with a quick and fun test, the palette that will make you feel good.
Happy customers
You can't help but love Casa Amar and their creators Jihane and Matteo! The showroom presents an incredible selection of carpets, from mats to Boucherouites, all from Morocco and each unique, with its own history. Jihane and Matteo's passion is contagious and the care in relationships with customers is evident. If you want a magnificent carpet, you are in the right place! We will definitely be back!
In addition to having the pleasure of purchasing a very beautiful Moroccan carpet, we were won over by the Amar, Matteo and Jihane home team who conveyed to us their love for their land and told us how their research for the product reaches even the most remote valleys. hidden areas of Morocco to encourage the trade of small cooperatives. Thank you for this nice shopping experience!
Discovered this "gem" by chance... conquered by the site, by the company's philosophy, by the products... Very fast delivery, totally plastic free packaging (!!), two fantastic rugs, two cushions as well. I married a Moroccan and I know Berber craftsmanship well which I adore and I assure you that Casa Amar does things really well (in every sense). Keep it up!
Love at first sight with the rug for our little girl's bedroom, simply perfect!
I bought a rug for my daughter's bedroom. Her joyful reaction confirmed what I already knew: things made with love add pure happiness. The ethical aspect is very important to me in everything I purchase and with Casa Amar I am on the safe side. Jihane and Matteo professionally bring poetry into our homes! See you soon for the hall!
What to say!!! I had to buy a rug and ended up getting three. I really like the quality of the carpets and the fact that they are unique. I also find that the site is really helpful and is very well done. I absolutely recommend🌸
We purchased a carpet for our living room, we immediately fell in love with it from the photo due to its uniqueness, but receiving it at home was even more exciting. Excellent quality and service. This carpet brought a breath of joy, welcome and elegance to our apartment. A carpet to be used every day. Thank you Casa Amar!
Discovering Casa Amar one morning after breakfast in via Pestalozzi was love at first sight. Jihane and Matteo have an unbridled passion, grace and serenity and they also transmit it in the search for carpets, as well as in accompanying you in choosing those that seem to be made for you, with discretion but in synergy. Very nice. Well done, thanks
A splendid showroom, managed by 2 loving and welcoming souls. The competence and mission of Jihane and Matteo are admirable, the products come directly from the artisans and are thus rightly valued. Wonderful rugs, poufs, cushions that tell stories and warm up any room. Quality ratio, unbeatable price. Human relationship put first!
When you enter a shop and are offered tea, you understand that you are in a place capable of welcoming and listening to the customer. Getting to know the work and commitment of Matteo and Jihane was a real pleasure. Both were very careful in explaining to me the fascinating and complex world of Amazigh carpets. Their help in choosing the carpet was also invaluable, Matteo and Jihane made themselves available for a home trial to make sure it was the right one for me and my home....
I can't help but confirm the excellent reviews prior to mine. Casa Amar is a delightful showroom full of light and color where, Jihane and Matteo, with their expertise, passion and kindness guide you into the fantastic world of Moroccan textiles. Cushions, refined and at the same time original carpets of excellent workmanship. Highly recommended!, 🔝🔝🔝
A selection of unique pieces and all beautiful. I agree with Casa Amar's choice to curate a limited catalog but capable of brightening up the home. Pillows are my favorite.
Beautiful products but above all a contagious passion and enthusiasm! The place to go for carpet and handicraft lovers
Beautiful carpets and uncommon kindness! Highly recommended.
Wonderful carpets, excellent prices and kindness and competence of the property!!
The celebration of authentic craftsmanship, creativity and the timeless beauty of natural materials
Casa Amar was born from an Italian-Moroccan love story and the desire to create a bridge between the two countries, putting craftsmanship, art and natural materials at the center.
We travel to Morocco in search of the women and men who perpetuate the art of rugs, a thousand-year-old art that continues to sustain entire communities.
In addition to research work, Casa Amar creates a constant dialogue between artists, designers and artisans in Morocco and Italy, for collaborations always focused on sustainability.
Much more than a Berber carpet
* Talking only about Berber carpets is:
- Incorrect : the word "Berber", or "Berber", has a derogatory etymology. We use the term Amazigh which means FREE MEN. Because it is the right and respectful term to identify the indigenous peoples of Morocco who have written the history of rugs in the country.
- Reductive : a good part of the artisans we work with are Amazigh, but not all. That's why we describe our rugs with an inclusive term. The ones you find here are Moroccan rugs, because they are made in Morocco.
