Casa Amar is the home of handmade rugs, created in Morocco by talented artisans
We are Jihane and Matteo, husband and wife, and we have been researching and creating handmade Moroccan rugs for you since 2021.
We know Moroccan culture intimately and believe in the immense value of craftsmanship. We know that behind every rug are the efforts and ancestral traditions of an entire community: the shepherd with his small flock, the women who wash, card and spin the wool, the artisans who dye it, the small merchant who knocks from door to door looking for vintage carpets in the most remote villages...
Every member of this community should be respected and their culture honored.
Here you will find rugs, textiles and furniture pillows made with dignity and pride.
Why we are different (you and us)
Like you, we strive to be unique. Your presence here on our website shows you're not satisfied with mass-produced rug imitations sold by large companies under the guise of Berber*, ethnic, or Beni Ourain rugs. You understand these are often industrial products made in countries exploiting low-cost labor, using synthetic fibers.
Your presence here tells us you're not settling for resellers who buy rugs through countless intermediaries, resulting in inflated prices where artisans receive only a fraction of the final cost.
You're here because you desire an original and authentic Moroccan, Amazigh, or Berber* rug, expertly crafted using wool, natural fibers, and recycled materials. You seek a rare piece rich in history, an investment that appreciates over time.
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Custom and design rugs created for your space
Discover all the customization possibilities: together with you and the artisans, we will create the perfect rug for your living room, bedroom, dining room, entrance, kitchen, children's room.
Whether it is a long or short pile wool rug, or a flat-woven kilim rug, we will guide you through the choice of design, workmanship and every detail.
We also help you choose your ideal color palette thanks to the RAH COLOUR method that allows you to discover, with a quick and fun test, the palette that will make you feel good.
Happy customers
You can't help but love Casa Amar and their creators Jihane and Matteo! The showroom presents an incredible selection of carpets, from mats to Boucherouites, all from Morocco and each unique, with its own history. Jihane and Matteo's passion is contagious and the care in relationships with customers is evident. If you want a magnificent carpet, you are in the right place! We will definitely be back!
In addition to having the pleasure of purchasing a very beautiful Moroccan carpet, we were won over by the Amar, Matteo and Jihane home team who conveyed to us their love for their land and told us how their research for the product reaches even the most remote valleys. hidden areas of Morocco to encourage the trade of small cooperatives. Thank you for this nice shopping experience!
Discovered this "gem" by chance... conquered by the site, by the company's philosophy, by the products... Very fast delivery, totally plastic free packaging (!!), two fantastic rugs, two cushions as well. I married a Moroccan and I know Berber craftsmanship well which I adore and I assure you that Casa Amar does things really well (in every sense). Keep it up!
Love at first sight with the rug for our little girl's bedroom, simply perfect!
I bought a rug for my daughter's bedroom. Her joyful reaction confirmed what I already knew: things made with love add pure happiness. The ethical aspect is very important to me in everything I purchase and with Casa Amar I am on the safe side. Jihane and Matteo professionally bring poetry into our homes! See you soon for the hall!
What to say!!! I had to buy a rug and ended up getting three. I really like the quality of the carpets and the fact that they are unique. I also find that the site is really helpful and is very well done. I absolutely recommend🌸
We purchased a carpet for our living room, we immediately fell in love with it from the photo due to its uniqueness, but receiving it at home was even more exciting. Excellent quality and service. This carpet brought a breath of joy, welcome and elegance to our apartment. A carpet to be used every day. Thank you Casa Amar!
Discovering Casa Amar one morning after breakfast in via Pestalozzi was love at first sight. Jihane and Matteo have an unbridled passion, grace and serenity and they also transmit it in the search for carpets, as well as in accompanying you in choosing those that seem to be made for you, with discretion but in synergy. Very nice. Well done, thanks
A splendid showroom, managed by 2 loving and welcoming souls. The competence and mission of Jihane and Matteo are admirable, the products come directly from the artisans and are thus rightly valued. Wonderful rugs, poufs, cushions that tell stories and warm up any room. Quality ratio, unbeatable price. Human relationship put first!
When you enter a shop and are offered tea, you understand that you are in a place capable of welcoming and listening to the customer. Getting to know the work and commitment of Matteo and Jihane was a real pleasure. Both were very careful in explaining to me the fascinating and complex world of Amazigh carpets. Their help in choosing the carpet was also invaluable, Matteo and Jihane made themselves available for a home trial to make sure it was the right one for me and my home....
I can't help but confirm the excellent reviews prior to mine. Casa Amar is a delightful showroom full of light and color where, Jihane and Matteo, with their expertise, passion and kindness guide you into the fantastic world of Moroccan textiles. Cushions, refined and at the same time original carpets of excellent workmanship. Highly recommended!, 🔝🔝🔝
A selection of unique pieces and all beautiful. I agree with Casa Amar's choice to curate a limited catalog but capable of brightening up the home. Pillows are my favorite.
Beautiful products but above all a contagious passion and enthusiasm! The place to go for carpet and handicraft lovers
Beautiful carpets and uncommon kindness! Highly recommended.
Wonderful carpets, excellent prices and kindness and competence of the property!!
Much more than a Berber rug
* Talking only about Berber rugs is:
- Incorrect : the word "Berber", or "Berber", has a derogatory etymology. We use the term Amazigh which means FREE MEN. Because it is the right and respectful term to identify the indigenous peoples of Morocco who have written the history of rugs in the country.
- Reductive : a good part of the artisans we work with are Amazigh, but not all of them. That's why we describe our rugs with an inclusive term. The ones you find here are Moroccan rugs, because they are made in Morocco.
