Beni Mrit Yuba Rug - Custom Made
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Fabric made just for you. Estimated delivery: 8–12 weeks. We'll send you photos from the loom as it takes shape.
Beni Mrit Yuba Rug - Custom Made
1.5x0.9 m / Without
Casa Amar - Milano
Via Giovanni Enrico Pestalozzi 4
20143 Milano MI
Italy
Free and insured shipping in Italy and Europe
Wool samples at your home before you order
Handmade in Morocco, by the artisans we know
- Order the size and colors you want — today.
- We prepare the wool and loom with the artisan — 1–2 weeks.
- Handweaving — we send you photos and videos — 5–8 weeks.
- Washing, sun drying, and finishing — 1–2 weeks.
- Inspection and insured delivery to your home — 5–10 days
Your rug will be hand-knotted, not printed: size and design may vary by up to 3–5% from the order, and hand-dyed wool has vibrant hues that photos can't capture. It's the artisan's signature — no other rug will be identical to yours.
Traditionally, Moroccan rugs only have fringes on one side – it's the mark of the loom. You can choose to have them on both sides, or none for a more minimalist look. The price remains the same.
Free and insured shipping in Italy and Europe. For the rest of the world, shipping costs are calculated at checkout; for non-EU destinations, local duties and customs taxes are the responsibility of the recipient.
Returns — A carpet woven to your specifications is not resalable, therefore returns are not possible. For this reason, we first send you wool samples and photos from the loom during the weaving process. If there is a manufacturing defect upon delivery, we will collect it and fix it at our expense.
Sustainable packaging — each carpet is wrapped in biodegradable kraft paper, protected by recycled cardboard, and sealed with kraft tape and linen fiber twine.
How Casa Amar rugs are made
Behind every rug are hands, time, and materials worked with ancient gestures, handed down by Moroccan and Amazigh craftswomen. Watch the video to discover how a handmade rug is not born from perfect designs, but from the encounter between technique, memory, and imagination.
Our unique and personal approach leads us to undertake long research trips to the heart of Morocco, where we establish direct relationships with selected cooperatives and highly talented artisans. This allows us to offer you not only a product, but an authentic experience that blends ancient tradition and contemporary vision.
Each carpet we offer is a work of textile art that will change the atmosphere of your space. From the choice of fine yarns to weaving techniques, we are attentive to every stage of creation, ensuring an exceptional level of quality. Your custom-made carpet becomes a protagonist of your home and tells your story: a unique piece that embodies the mastery of skilled hands, the richness of Moroccan culture and our commitment to uncompromising excellence.
The subject
100% virgin wool from Morocco
For our custom-made rugs, we work with exceptional quality virgin wool, sourced 100% from Morocco.
This entirely natural and renewable raw material is the foundation of our rugs, true works of art designed to last over time.
Our selected wool ensures a durable rug that will retain its beauty and distinctive character for years to come, enriching your space with its lasting charm and unparalleled quality.
Keep watching...
Happy customers
You can't help but love Casa Amar and their creators Jihane and Matteo! The showroom presents an incredible selection of carpets, from mats to Boucherouites, all from Morocco and each unique, with its own history. Jihane and Matteo's passion is contagious and the care in relationships with customers is evident. If you want a magnificent carpet, you are in the right place! We will definitely be back!
In addition to having the pleasure of purchasing a very beautiful Moroccan carpet, we were won over by the Amar, Matteo and Jihane home team who conveyed to us their love for their land and told us how their research for the product reaches even the most remote valleys. hidden areas of Morocco to encourage the trade of small cooperatives. Thank you for this nice shopping experience!
Discovered this "gem" by chance... conquered by the site, by the company's philosophy, by the products... Very fast delivery, totally plastic free packaging (!!), two fantastic rugs, two cushions as well. I married a Moroccan and I know Berber craftsmanship well which I adore and I assure you that Casa Amar does things really well (in every sense). Keep it up!
Love at first sight with the rug for our little girl's bedroom, simply perfect!
I bought a rug for my daughter's bedroom. Her joyful reaction confirmed what I already knew: things made with love add pure happiness. The ethical aspect is very important to me in everything I purchase and with Casa Amar I am on the safe side. Jihane and Matteo professionally bring poetry into our homes! See you soon for the hall!
What to say!!! I had to buy a rug and ended up getting three. I really like the quality of the carpets and the fact that they are unique. I also find that the site is really helpful and is very well done. I absolutely recommend🌸
We purchased a carpet for our living room, we immediately fell in love with it from the photo due to its uniqueness, but receiving it at home was even more exciting. Excellent quality and service. This carpet brought a breath of joy, welcome and elegance to our apartment. A carpet to be used every day. Thank you Casa Amar!
Discovering Casa Amar one morning after breakfast in via Pestalozzi was love at first sight. Jihane and Matteo have an unbridled passion, grace and serenity and they also transmit it in the search for carpets, as well as in accompanying you in choosing those that seem to be made for you, with discretion but in synergy. Very nice. Well done, thanks
A splendid showroom, managed by 2 loving and welcoming souls. The competence and mission of Jihane and Matteo are admirable, the products come directly from the artisans and are thus rightly valued. Wonderful rugs, poufs, cushions that tell stories and warm up any room. Quality ratio, unbeatable price. Human relationship put first!
When you enter a shop and are offered tea, you understand that you are in a place capable of welcoming and listening to the customer. Getting to know the work and commitment of Matteo and Jihane was a real pleasure. Both were very careful in explaining to me the fascinating and complex world of Amazigh carpets. Their help in choosing the carpet was also invaluable, Matteo and Jihane made themselves available for a home trial to make sure it was the right one for me and my home....
I can't help but confirm the excellent reviews prior to mine. Casa Amar is a delightful showroom full of light and color where, Jihane and Matteo, with their expertise, passion and kindness guide you into the fantastic world of Moroccan textiles. Cushions, refined and at the same time original carpets of excellent workmanship. Highly recommended!, 🔝🔝🔝
A selection of unique pieces and all beautiful. I agree with Casa Amar's choice to curate a limited catalog but capable of brightening up the home. Pillows are my favorite.
Beautiful products but above all a contagious passion and enthusiasm! The place to go for carpet and handicraft lovers
Beautiful carpets and uncommon kindness! Highly recommended
Wonderful carpets, excellent prices and kindness and competence of the property!!
Our customers' photos
FAQ
The actual color may vary slightly due to the resolution and settings of the screen from which you are viewing the web page. Light also has a significant impact: the same rug can appear warmer or cooler depending on whether it is photographed in natural light, with artificial lights, or seen live at different times of the day. There is also a component of subjective perception: everyone sees and interprets colors slightly differently.
For this reason, we always try to show the rug in multiple photos, from different angles and with different lighting. If you need more images or a video of the rug, we are at your disposal: write to us in chat or on WhatsApp, and we will be happy to send you extra material.
We do not have samples of every rug available because production is exclusively handcrafted, and we only work with unique pieces. However, if you wish to assess the quality of the materials and craftsmanship, please contact us: we can provide you with samples and arrange consultations at your home or office. You will be able to personally experience the quality standard we strive to maintain in all Casa Amar pieces.
Casa Amar rugs are not industrial products; they are unique rugs, handcrafted using ancestral manual techniques.
The small irregularities, slight imperfections in the rug's edges, and asymmetrical geometries are an integral part of the genuine beauty of a handmade product, hand-knotted or made with the aid of mechanical looms operated and manipulated by artisans. These are also the details that give character to any space.
Don't worry, we're here to help.
To get started, we recommend reading our article "How to place rugs in your home," where you'll find practical examples room by room.
To quickly understand the actual size of the rug, you can mark the measurements on the floor with masking tape or use blankets or sheets to simulate the occupied space.
If you still have doubts, write to us in chat or via email at info@casaamar.it: we'll be happy to advise you on the most suitable size for your room and create a render so you can have a preview of your space.
Send us a photo of your room via chat or email at info@casaamar.it and we will help you choose the best color.
Additionally, we can offer you the RAH Colours test, which helps you identify the color palette that evokes positive emotions in you.
It depends a lot on the type of rug, your lifestyle at home, and your pet's habits. In general, there are no rugs made specifically for dogs/cats, but some choices are wiser than others.
If your cat has very lively claws and loves to scratch on any surface, we advise against flat-weave wool rugs and straw mats, as they could be damaged. Instead, if you have a dog with long, abundant hair, consider choosing a rug with a pile of the same shade. In short, if you have a black long-haired dog, don't choose a white long-pile rug! Of course, you can vacuum, but we always recommend the easiest choices to our customers.
In case of stains, it is best to act immediately by dabbing gently and following the care instructions.
If you tell us more about yourselves, we can suggest the most suitable types.
You can write to us in chat, send us an email at info@casaamar.it, or fill out the contact form from the Contact Us page.
Yes, both hand-knotted wool rugs and natural fiber mats can be used on heated floors.
They are breathable and do not have a synthetic backing (they do not contain glues or latex). The pure sheep's wool used in our rugs is resistant to high temperatures and also has excellent thermal conductivity, allowing heat to pass through easily.
If in doubt, it is best to opt for thin rugs (flat-weave wool, short pile, or mats) and not to cover too large portions of the room where the rug is placed.
For daily care of wool rugs and mats, a gentle vacuuming (low or medium power, preferably with brushes deactivated) is sufficient, and in case of stains, blot immediately with a clean cloth, without rubbing. For a deeper clean or repair interventions, you can read our complete guide to caring for handmade rugs.
If you have any other questions, you can read our FAQ page, or fill out the form on the contact us page.
Alternatively, you can write to us in the chat.
What can we do for you?
Help with the choice
For questions regarding measurements, colors, proportions, or the room.
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For those who want custom sizes, colors, palettes, or project requests.
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