Boucherouite rug "Casa Denim" 100x70 cm € 120

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Boucherouite rug "Casa Denim" 100x70 cm

Name: Boucherouite rug "Casa Denim" 100x70 cm
Brand: Casa Amar
SKU: CA0346
Price: 120.0 EUR
Availability: InStock

€ 120

or 3 × € 40 interest-free Klarna · PayPal · subject to approval

Small midnight-blue rug made from recycled jeans, hand-knotted in Morocco using second-hand denim. The dark shades create an almost monochromatic surface with a thick, textured pile. A one-of-a-kind piece from the Casa Denim limited edition.

Material: second-hand jeans
Dimensions: 103 × 68 cm / 3.4 × 2.2 ft, excluding fringes
Pile: long
Fringes: on both ends

Free and insured delivery in 3–5 days

Try it at home: free returns within 14 days

Handmade in Morocco

Free insured DHL shipping on orders over € 100. Below that, the cost is calculated at checkout, before payment.

Estimated delivery in 3-5 working days from the order date. You will receive the tracking number as soon as the rug leaves our showroom.

Returns — You have 14 days from delivery to return the rug without giving a reason, with a full refund within 14 days, original shipping included. Returns are free: we send you the label, printable or digital.

Full return and withdrawal terms

Sustainable packaging — every rug is wrapped in biodegradable kraft paper, protected by recycled cardboard and sealed with kraft tape and linen twine, both recyclable and compostable.

Boucherouite rugs are easy to maintain — and taking care of them is also a way to take care of your home.

Vacuuming and Beating
Small rugs can be beaten by hand out of a window, in the garden, or in the bathtub. For larger ones, use a vacuum cleaner on low or medium power. If the fringes are long or delicate, prefer beating or turn off the vacuum cleaner brushes.

Stains
Act immediately: blot, wash with cold or lukewarm water and a natural detergent, then rinse with cold water.

Washing Machine
They can be machine washed on a delicate or hand wash cycle, with cold water and no spinning.

Drying
Always air dry, never tumble dry.

Taking care of the objects we choose for our home is an act of self-care — and our rugs are made to last a lifetime.

Discover all our tips on Rug Care and Cleaning

Boucherouite recycled rugs are born from the magic of creativity. They tell the extraordinary resilience of Moroccan and Amazigh artisans: when wool was too expensive, they continued to weave by recycling discarded clothes. Each rug held a memory: the older brother's first outfit, the younger sister's summer skirt, grandfather's djellaba, an important party dress. Today they are small upcycling gems: used clothes, remnants, wool scraps, and old jeans are used. Waste materials are thus transformed into kaleidoscopic, modern, regenerated rugs, ahead of many sustainable design experiments. For us, they represent the most instinctive form of textile creativity. Choosing one means embracing upcycling as a sustainable gesture and a small manifesto of expressive freedom.

Casa Denim

A limited-edition collection, original and bold, that combines quality, ethics and style. Created with love to give new life to one of the most polluting fabrics in the fashion industry: denim.

tavolo pieno di jeans in un mercato di seconda mano in marocco

We scoured hundreds and hundreds of jeans in second-hand markets in Morocco and entrusted them to the expert hands of Moroccan artisans, to transform them into one-of-a-kind Boucherouite rugs and stylish, comfortable babouches, crafted down to the smallest detail.

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More than 4.5 billion pairs of jeans are sold every year… for a world population of 7.8 billion people. Where do the jeans that are no longer worn end up?